I look at and go through websites each day as part of what I do for towing companies.  I see good ones, bad ones, ugly ones and simply flat out ineffective ones. I often get asked by towing owners.  “how often should I refresh or redesign my towing company website?” The simple and short very broad answer is every two to three years.

Most experts would agree on this.  If your website looks and feels outdated, not by your eyes, but by your customers eyes, then it probably is.  Google and other search engines are constantly evolving their metrics for which items are important for the way they rank websites based on keyword searches.  As those metrics change over time, you have to change with them or either get left behind and let your competitor pick up the slack. 

The longer answer to how often you should redesign or refresh your website lies deeper within each individual towing business and their specific market competition.  How well does your website perform on several different metrics is where the more exact answer to this question lies.

How often are you getting leads from your website?

If you don’t know the answer to this question, that is ok, we can help you determine that.  If you aren’t getting enough leads from your website, this reason alone isn’t the sole indication of a new website needed, but one worth investigating.  

Understanding Traffic On Your Website

Is your website mobile friendly or responsive?

Google gives priority to websites that are mobile responsive over ones that only show up in a desktop format.  Plus, if you don’t have a mobile friendly website, your customer is not going to be impressed with your first business impression.  They may get frustrated on your website because it is hard to read and navigate, not laid out well, and leave your site to go find an easy more “professional” towing website company to work with.       

Is your website running too slow?

Older websites often can have performance issues.  If your web page load times are too long, again prospects could leave from your website in frustration and go a towing competitor.  A website redesign would improve your load times if you have an older website that is slow to load.

How can Grow Your Tow Help?

If your website doesn’t rank well on search sites like Google, Yahoo and Bing, it might be a very good indicator that you need a new website.  Your websites performance and design are huge factors that play into how you rank on the search engines. Your website load speed, on page search engine optimization (SEO), and user experience all factor into this.  

We set out with a mission at Grow Your Tow to provide the best looking, most affordable, and functional website you could get for your money in the towing industry.  We have two very affordable website options that fit most of the towing companies we work with. Our first tier website option is a turnkey website for $999. Visit growyourtow.com to see our options and details.  We would love the opportunity to see if your towing business could benefit from our proven strategies and tactics. 

I started Grow Your Tow, a digital marketing company, from a realization that other towing companies needed help generating leads and phone calls.  My proven methods worked so well for my families towing business, I started Grow Your Tow with the idea that no towing company should be left behind when it comes to websites and digital marketing. That is why we figured out a way to make great a affordable websites available to any towing company that wanted to be better and grow their business.  We look forward to possibly serving you and your towing company should you have a need for strategies or tactics and a desire to grow your company.