So you need more towing cash calls?
So You Need More Towing Calls?
I meet and talk with towing services across the country every single day to help them grow their businesses. As the owner of Grow Your Tow, the common theme I hear from almost all of them are:
“I sure could use more towing calls.”
“I have gaps and down time in between some of my tow drivers towing calls.”
“I need to make more profit and could do more tow calls during different day parts.”
In today’s blog post, I will address this pain point and demonstrate what will work to resolve that challenge as a towing business owner.
The Power of Digital Marketing
I grew up in a towing family my entire childhood and adult life. I know owning and running a towing business is hard work. I have seen my dad have months where every employee and vendor was paid and if there was very little left over profit to our family. We had other months where our family business had really good profitable months. Our life growing up was one where my dad had some good years and some that weren’t as good. He always worked so hard to provide for his family. It is a work ethic he has passed down to me: Work really hard and treat people kindly and fairly.
Many years back, I had an idea that came to me after my dad got sick and was out of work off and on for about 2 months. I was living out of state at the time and there was very little I could do physically to help generate more income for the family business. I had many skills that I had developed in my previous careers with websites and digital marketing that could be used to help my dad in the business. I had grown up in the towing business my whole life and knew a lot about.
I believed that I could create a more consistent call lead flow for the towing business. The analogy I used to my dad to describe what I was about to do to help him was like a deep sea fishing boat that uses many rods in the water to increase the odds of catching fish. I knew the right digital marketing items to do and the right buttons to push to make his phone ring more consistently. Fast forward five years later and my dad is not running the same towing business. The business he runs today is far superior and more profitable than before I started to help him. I talked with my dad on the phone this very morning to check in and he had 215 phone towing calls yesterday between his two main towing lines. That is amazing given where we started. He can’t handle all of the leads I have brought to him.
Do you want similar results?
There are many twists and turns in life and in business. In towing, the hours are long, for most towing companies there are towing calls in the middle of the night. Good employees can be hard to find and or keep. Most people who go into the towing business never specialized in advertising or marketing (or even have any desire to do it). Normally, owners got into the towing business because they liked helping people, liked towing and vehicles in general and know a lot about how to do the physical skill of lifting a car and delivering it from point “A” to point “B”. If you find yourself in this category and you aren’t sure what to do that will generate more phone call towing leads and have a limited budget, Grow Your Tow could be a good fit. We specialize in two primary categories; building beautiful and affordable websites and creating towing calls through digital marketing.
We believe every towing company should have a great and effective website. We also know that building a website is just part of the solution to getting more phone calls, there are other tactics that Grow Your Tow utilizes to get you an immediate impact. If your towing company needs more towing calls and you have a desire to be more profitable, schedule a time today to chat owner-to-owner with me. All I do is work and our focus is exclusively with towing companies across the United States to help them grow their towing business. We use strategies and tactics that have made my family run towing business the great success that it is today.
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