All of us can remember times in our lives where we made a first impression on someone or they made one on us.  As the old saying goes, you only get one chance to make a first impression.

Try and remember a time when you were last “wowed” or “impressed” with someone or something when you saw it for the first time.  I can personally think of a first job interview back when I was right out of the Army and transitioning to civilian life. I got all dressed up in a suit trying to impress the interviewer. I can also remember being impressed by the first time I saw the newest Ford Mustang body style change.  I thought to myself, I sure could see myself driving in one of those beautiful cars.

In business and especially the service based business of towing, the first impression you typically make with a new customer is with your website.  That future new (potential) customer is most likely in their car on the side of the road and has no idea which towing service to call. They are going to search online to find a company with their smartphone.  Are you one of the towing companies that they could reach or even see when they search? If so, are you going to make a great first impression with your towing business and possibly win this customers new business?  

START WITH A GOOD WEBSITE

For others, you have no website at all either because you didn’t think you could afford one at the time you launched your business or you thought you could grow your business the old fashioned way with only “word of mouth” referrals.  For those in the first category who didn’t think you could afford a website, you now have a very affordable website solution in the towing category with Grow Your Tow.

The way I like to think about it is “no towing company left behind.”  This is the same mentality we had in the Army and didn’t leave any soldier left behind on the battlefield.  The goal at Grow Your Tow is to offer very affordable website solutions so that every single towing company that wants a website can have one.  We have two extremely affordable turn key website options that fit all towing business needs. For most towing businesses, the $999 website option is just right (You read that correct!).  We made our websites ridiculously affordable so that we could help more towing companies succeed in their markets. That means no more excuses of I can’t afford a good website.

For those of you who are in the camp of I don’t need a website because I already have an established business, I am humbly here to tell you that you are wrong. Wrong that is, if you actually want more new customers.

UNDERSTAND THE POWER OF A QUALITY WEBSITE

You simply don’t know all the towing calls and leads you are missing out on by not having a good, affordable website.   My dad fell into this camp of thought…. He was stuck in the “Yellow Pages” old world of doing things. My dad still has a flip phone and 1950’s style mentality.  He thought he already knew and well established relationships with all the garage and automotive shops in town and was doing as good as he thought he could do… He was wrong!

How do I know that?  I had to prove it to him when I built his first website over five years ago.  He had no idea on all of the out of town visitor towing calls as well as the local towing calls he was missing out on by simply not having a website presence.  It is not an overstatement to say that getting a website was the first step in revolutionizing his towing business and profitability. Fast forward to five years later and his second website refresh and he is one of, if not the top, towing company in his market.

If you still have doubts, just simply google him and or call him on the phone.  He will answer his old flip phone that rings more than an average of 150 times per day with customer cash calls and tell you himself.  All the results we have attained for my dad’s towing business were the reason we started Grow Your Tow. My team and I are all experts in out digital fields and we specialize and exclusively serve the towing industry and community.  We have decades of experience in helping clients grow their businesses.

Do you want similar results?

If this article resonated with you, go to growyourtow.com to find out more of our process and how we work with towing businesses to help them grow and get more phone calls.  Reach out to me, Ryan, and my team today. I will listen and only offer a solution if you need help and need to grow your business.