All of us can think of images that appear as soon as I say the words McDonald’s or Target.  Immediately, their company brand and logo jumps out to you in your head.

What about Starbucks or Apple?

You can immediately recall the logos and images you think of for those company’s.  How do those brands make you feel? Even as a small towing business owner, your logo, which is a cornerstone of what your brand is, plays a major role into what the public perceives your business to be.  If you have no logo at all, or a very bad one that is hard to read or decipher, it definitely can affect the way you are perceived by your customers.

If you are reading this article and find yourself in the camp of planning to start a new towing business from scratch, I highly recommend a great logo be one of your first purchases you pursue.  It is very affordable. Simply put, a good company logo is one of the most important low cost investments a company can make. Check out our towing company logo designs and services page here! 

The Power of a Quality Logo

A good logo can help you stand out from your competition.  Look, the towing business, like all businesses, is a very competitive one.  How do you separate yourselves from the other towing companies in town? Having a great looking logo is one way to stand out in a crowded field.  When I go on to a company website and don’t see a logo, I already know that the company is missing out on some low lying fruit to create a great brand.  Beyond the words and symbols on a logo, you are establishing a reputation and image for what you want to be known for. Your brand and logo should project the expectations you want to portray to future customers: credible, trustworthy, and legitimate, among other things.

Does your towing logo and brand image do that?

Some companies seem to take a short sighted approach to a company logo or brand.  Either they don’t choose to spend the money on one or they get a friend to make a “less than great one” for them, and think to themselves, “this logo is fine”.  This thought process is not taking a long view approach of where you want your company to be years down the road as you grow it into a juggernaut.

Do you want some branding guidance?

If you have an old looking logo that is in need of a refresh and redesign, now is a great time to do it.  We specialize in towing logo design and have a highly decorated graphic designer on staff as part of our Grow Your Tow team.  You can check out our logo work and design page.

I am confident you will see the value in our logo design for your towing business.  We offer logo design service for $299. We will guide you and do all the heavy lifting on suggesting colors, font size and type etc… All you have to do is give us a little guidance and tell us your preferences and we do all the rest.  

Call me today to see how we can help take your towing business to the next level to dominate your local competition!